Importance of Google My Business for architects
Local SEO is vital for architecture firms targeting clients in specific areas. Start by optimizing your Google My Business (GMB) profile. Ensure all information such as name, address, phone number (NAP), business hours, and website are accurate.
- Add high-quality images of your office, staff, and projects.
- Encourage satisfied clients to leave positive reviews, as they boost your local credibility.
Getting Listed on Local Directories
Submit your business to local directories like Yelp, Houzz, and industry-specific platforms. Listings improve your chances of appearing in local searches and build backlinks to your website. We recommend the article Top Advertising Platforms for Architecture Firms, to understand more about this.
Optimizing for Local Keywords
Incorporate location-specific keywords like “architectural firms in Los Angeles” into your website content, meta descriptions, and headings. Combine these with broader terms to reach a targeted yet expansive audience.
Building Backlinks for Authority
Why Backlinks Matter
Backlinks from reputable websites signal search engines that your website is trustworthy, and that other people in the same field recommend your services. Some of the backlinks strategies are:
- Links in architecture directories: List your website in directories specializing in architecture and construction. These links are useful and often relevant to your industry.
- Partnerships and mentions: Work with other experts in the construction field, such as engineers, contractors, and interior designers, and get them to mention your work on their websites. These mentions can include links to your page.
- Social media presence: Make sure your social media profiles and online architecture platforms include links to your website. This is not only beneficial for SEO, but also makes it easier for clients to find you. Are you interested in building that social media presence? Here are some tips to Stand Out
Be visual
Make sure to upload image and video content that highlights your skills, here are some tips on how to do so:
- Post quality images that are not pixelated or badly cropped.
- Make sure all your images are properly tagged with “alt” and “title” attributes. This not only improves accessibility, but also provides search engines with additional information about the image content.
- Create and alternative text for each image (in case some of those don’t charge for the user)
- To ensure that your page loads quickly, we recommend using speed analysis tools, such as Google’s PageSpeed Insights, to identify and resolve performance issues.
And last but not least - Focus on the strategy and record all the progress
Keep a detailed record of your analytics, what type of content is most popular and why, where your users are clicking and how many of these are converting into sales. Also, do periodic audits (maybe monthly or weekly) to understand what can continue to be done and what needs to be improved or eliminated. Don’t be afraid to make mistakes.
Ready to start in the world of SEO?
Contact MoreKeting and get personalized advice from experts in the digital marketing market and start positioning yourself in search engines, you won’t regret it and you will definitely see results.
FAQS
1. Is SEO for me?
If you are an architectural firm, or an independent architect who wants to reach more clients and audiences in the digital world, SEO strategies will be your best allies.
2. How to know if I’m on the right track with SEO?
Although there is no single magic formula for doing SEO, we do have a complete step-by-step guide for your first SEO strategy. And you can read it here SEO for architecture firms: A complete guide.
3. How much SEO strategies cost for architects?
This depends on the capacity of your business and your objectives, however, to give you a first idea we recommend this article How Much Does Digital Marketing Cost for Architects? where you will find a more detailed explanation
